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Amazing Value, Amazing Thailand

June 4, 2010

Various measures are being taken in Thailand to promote tourism as foreigners have not yet returned in the aftermath of the political violence. The Tourism Authority of Thailand (TAT) is organizing a series of events and campaigns to restore tourism, including the Tourism Fair 2010, the Golf and Dive Expo, Amazing Thailand Grand Sale, and Thailand Travel Mart 2010.

The ‘‘Thailand Golf & Dive Expo 2010 and Wonderful Thailand 2010’’ fair will take place at Queen Sirikit National Convention Centre on July 8-11 from 11am-9pm.

Organised by the Tourism Authority of Thailand and NCC Exhibition Organiser (NEO), the travel fair offers tourism goods and services at very attractive prices, from hotels with golf courses, brand-name golf equipment, seaside resorts, diving trip packages, to latest diving equipment, as well as all types of tour programmes to choose from.

The fair is divided into three major parts. The first part is for keen divers and adventure tourists, as it presents a full range of goods and services such as resorts, diving courses, diving equipment, diving trips, live-aboard boats, kayaks, equipment for trekking, rock climbing, archery and cameras.

The second part is for golf lovers who will be provided with the most attractive packages from accommodation with golf courses nationwide. It also features a wide array of brand-name golf equipment at special prices and challenging activities such as the “One Putt 100,000 Baht” contest, the longest drive with simulator, the country’s first ever putting contest on 18-hole indoor artificial golf greens, the 5th “Thailand Travel Photo” contest and the 6th “TDEX Underwater Photo” contest.

The third part is for those looking for limitless travels as they can choose destinations that suit their lifestyle with tour packages from fanciful resorts by the sea or on the hills, cruisers, eco-tours and numerous interesting packages.

The Amazing Thailand Grand Sale, Thailand’s annual shopping extravaganza offers world-class shopping, a diverse selection of quality products and services, special discounts of 5 – 80 per cent and promotional offers being extended by leading department stores, shopping complexes, King Power Duty Free shops, airlines, hotels, spas, golf courses, online travel agencies, hospitals, jewellery shops and participating retail outlets along designated ‘Shopping Streets’ in Bangkok and at special events held in the popular tourist destinations of Chiang Mai, Phuket, Pattaya, Hua Hin, Koh Samui, Udon Thani and Hat Yai.

The ‘Shopping Streets’ provide a convenient opportunity to spot great buys in an exotic range of unique crafts and cottage industry products, including exquisitely hand-crafted decorative items for home and living and fashion accessories, available in the traditional as well as contemporary design.

In addition to discount offers of up to 80 per cent from participating establishments, check out the special promotions offered by retail and service outlets displaying the ‘Thailand Grand Sale’ decal. These include free gifts, vouchers and lucky draw prizes.

To take advantage of special discounts, promotional offers and other privileges between 15 June through to 15 August, simply look out for the “Amazing Thailand Grand Sale” decal on display at participating outlets.

For the year 2010, the Thailand Travel Mart Plus is scheduled to be held on 8-10 September, at IMPACT Convention Center (Hall 9), Muang Thong Thani, focusing on trade and business talks among operators and participants. Moreover, as an added bonus, TTM+ buyers and media can also enjoy a full range of post tours from 5 June onwards, showcasing Thailand’s world-renowned natural beauty and rich cultural heritage.

The event, first organised in 2001, has the uttermost objective to promote the tourism and service business in Thailand and its Greater Mekong Subregion (GMS) counterparts. Small and medium entrepreneurs (SMEs) have also been supported on the international stage with their products on offer. The major markets include Europe, South East Asia, Eastern Asia, the United States, Australia, and New Zealand, as well as emerging ones; such as, the CIS countries, Eastern Europe, Middle East, South America, and South Africa.

In addition, the TAT is joining hands with Thai Airways and the private sector to invite 1,000 foreign writers and travel companies to the Kingdom to observe the tourism situation in the wake of the political unrest. The Nation reports that the efforts may be starting to take effect. Mike Batchelor, managing director for investment sales in Asia at Jones Lang LaSalle Hotels, says investor sentiment for medium term trading in Phuket and Bangkok is positive at 39.7 per cent and 22.2 per cent, respectively.

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