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Pattaya International Fashion Week

September 6, 2011

Pattaya International Fashion Week returns to the seaside resort this weekend and this time round it is making a surprise social contribution. 

This year’s highlight is a showcase of beautiful costumes created by nearly 100 female detainees from all over Thailand who received training at the Ministry of Justice’s Central Women Correctional Institution in Bangkok

Taking place from Friday to Sunday at Central Festival Pattaya’s beach and the Royal Garden Plaza, the AutumnWinter collection will feature the “Silk Inspired Project “— the very first collection designed by inmates under the “Kam Lang Jai” (“Inspired Project”) of Her Royal Highness Princess Bajra Kitiyabha to celebrate the 79th birthday anniversary of Her Majesty the Queen.

The collection uses silk fabrics from the villages under the Princess’s sufficiency economy projects in Nong Bua Lamphu and Udon Thani provinces.

Thai models will show the 44 outfits at the opening of the festival, with the Thai silks fashioned in modernstyle oneshoulder evening gowns, cocktail dresses, suits and casual dresses.

The collection is the fruit of their twomonth course training in fashion design and tailoring taught by professors from Srinakarinwirote University, wellrespected designer Sirichai Daharanont of Theatre, prominent stylist Araya Indra and model Marisa Anita. The female detainees also received certificates when they passed the training course.

These opportunities were given to inmates who are interested in becoming designers or working in the fashion business after they are released.

The fashion week, which last year wowed visitors by boasting a 1.6kilometre catwalk, landing it a place in the Guinness World Records, aims to promote Pattaya City as a hub of art and culture in Asia.

“We believe Pattaya can be a art and cultural centre as it is close to Bangkok and is well administered. The municipality has set a target for Pattaya to become a world class city and they are not far from reaching their goal” festival organiser Edward Kiti of Director of Rakchart Group Management said at the press conference last week.

The event is a collaboration of the Ministry of Justice, Department of Correctional Centres, Department of Intellectual Properties, Rakchart Group and Pattaya city.

Apart from the silk collection, there will be another 30 showcases of the AutumnWinter collection 2011 of 20 international brands including Wacoal, Elle, Triumph, Sloggi, Le Coq Sportif, Fox, Speedo, Sabrina, Dapper, Manlio Nuovo,Chaps, Playboy, Bossini, Volcom, Bsc swimwear, F Fashion Paris, Esprit, and Paul Frank.

Visitors can also enjoy an exhibition of products made by inmates of the Kam Lang Jai project. The inmates have also been trained to bake cookies, cupcakes as well as make drinks and souvenirs.

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