C9 Hotelworks Releases Phuket 2012 Update
Phuket tourism is no longer just about the beach
“Hot on the heels of a rising Asian middle class and a resurgence of a prolific group travel segment, Asia’s resort destinations are quickly becoming urban playgrounds. Increasingly Phuket has become ground zero for the region’s new leisure consumers. Unlike in decades past where the beach was the flashpoint of activity, an increasing number of tourists are now heading to shopping malls and seek out a daily dose of activities.
The unabridged success of large retail complexes such as Central Festival and Jungceylon is paving the way for an even greater focus on “off beach” demand generators.
C9 Hotelworks has released the 2012 Phuket Hotel Market Update featuring research into what’s driving tourists off the beach and into the island’s shopping malls and entertainment attractions.
Based on C9’s extensive market research into visitor behavior on the
island, it’s clear that a new rule book now exists which looks beyond the beach. Asia’s economic march forward is clearly a numbers game.”
There are also new metrics for the island’s hotel market, marina sector, international schools and infrastructure update.
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