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yoo Hotels complete offering – yoo 2 and yoo Collection launched

March 6, 2013

yoo Hotels has unveiled two intricately crafted design-led hotel brands for smarter travelers who seek handcrafted luxury: yoo 2 and yoo Collection. yoo, the global design company founded by international property entrepreneur John Hitchcox and renowned designer Philippe Starck, now brings a complete hotel offering to the market. Serving the yoo tribe internationally, the brand has been synonymous with the design of luxury hotels and high-end residences for over 14 years and has brought to fruition the visions of Creative Directors; Anouska Hempel, Philippe Starck, Marcel Wanders, Jade Jagger and Kelly Hoppen.

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Headed by industry expert Marco Nijhof, yoo Hotels will create an enhanced hotel experience through delivery of original design and first rate hotel management services. Tapping into yoo’s unique talent bank of globally renowned designers as well as its own yoo Studio, yoo Hotels offers an unparalleled breadth of design talent and heritage. The culture of each location is essential for both the yoo Collection and yoo 2 hotels, and this is interpreted through the world class designed interiors. Electric and sumptuous dining and entertainment experiences are joined with flawless service, delivered by yoo Hotel Management, creating a feeling of Human Luxury – the yoo Hotels philosophy of unfailingly satisfying every whim a guest could conceive at any moment.

CEO Marco Nijhof says: “the yoo Hotels offering is unique within the global market, and we believe it hits the mark in terms of what investors want. yoo’s design credentials are impressive and this fact, combined with our experience in hotel management, means we can bring original designs that enhance life to an even wider audience.”

2013 is set to be a big year for yoo Hotels with the first yoo Collection hotel, Aqua Boracay in the Philippines, set to launch later in the year followed by the yoo designed Miramoon by Marcel Wanders for yoo. The Miramoon, located in the heart of Wanchai Hong Kong, will launch in September 2013. These hotel launches follow the critically acclaimed, yoo designed Sans Souci in Vienna, which launched in January this year. yoo holds incredible international expertise in creating hotels, its designers having created over 30 hotels in 26 countries, from the Mondrian in Miami, to The Beach in Koh Samui.

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