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Thailand can top 25m

June 19, 2013

Kasikorn Research Centre estimates international tourist arrivals to Thailand this year will reach a record of 25.4 million visits and generate Bt1.14 trillion (+15.9%) in revenue on the back of a boom in Chinese and Russian travel.


The centre said value-for-money will continue to be an important factor to lure foreign tourists, but delivering safety should be a priority, now that political tensions have eased.

In addition, cheaper travel on low-cost, or charter flights, will help draw more international tourists to the kingdom.

To maintain the country’s share, the centre suggested there should be renewed cooperation between the Thai private and public sector agencies to develop new tourist products particularly to attract up-scale markets.

It is expected that the number of Chinese tourists will reach about 3.8 to 4 million this year, up from 2.76 million in 2012 and registering a spend of Bt147 to 155 billion.

Meanwhile, the number of Russian tourists is likely to grow 19.1% year-on-year to about 1.56 million arrivals, helping to generate approximately Bt104 billion, up 22.6% year-on-year in tourism income for Thailand.

However, to reach the target the centre said safety and security measures needed to be improved.

According to Ministry of Tourism and Sports data, January to May generated 10,688,133 international trips to the country, up 19.09% from 8,974,610 visits during the same period last year.

Of that, China supplied 1,906,137 visits improving 93.00% from 987,613 in the first five months, while Russia supplied 830,404 growing 33.86% from 620,365 visits last year.

Kasikorn Research Centre is a subsidiary company of Kasikorn Bank, which conducts tourism and business research mainly on Thailand’s economy including tourism with reliable recommendations and indicators on business prospects.

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