Facebook best form of social media for ILTM
A research poll at ILTM 2013 showed that 79% of participants voted Facebook as the most effective form of social media for luxury travel client engagement.
The real-time survey during the event’s opening forum also established that discounting presents the biggest challenge for 2014 and 43% of participants are seeing the most growth from the 35-44 age group.
ILTM Senior Exhibition Director Alison Gilmore, said: “This year, the ILTM opening forum once again highlighted the luxury travel industry’s successes, challenges and opportunities ahead.
“The forum has introduced a line-up of iconic influencers to not only inspire the luxury travel guest list present, but help them drive customer loyalty, and ultimately retain their clients.”
Facebook’s Global Head of Travel, Lee McCabe, added “the average Facebook reach for a narrowly targeted campaign is 89% – a huge opportunity for travel businesses, considering Facebook’s infinite memory, instant communication and processing power.”
Founder of LuxuryCulture.com, Yaffa Assouline, advised attendees to “live luxury for oneself rather than anyone else, like a designer creates a one-off brand”.