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Thailand Elite partners with Phuket International Boat Show to attract high net worth individuals to Thailand

December 12, 2014

Organisers of the Phuket International Boat Show (PIMEX), held 8th to 11th January 2015 at Royal Phuket Marina, confirm a strategic partnership with Thailand Elite, the world’s first country membership programme, to showcase Phuket and Thailand’s yachting lifestyle to Thailand Elite members and provide a marketing and networking platform showcasing Thailand Elite to the growing number of Ultra High Net Worth Individuals (UHNWIs) and High Net Worth Individuals (HNWIs) that have holiday homes in Phuket and will be visiting the Show.

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“PIMEX is Asia’s premier boat show and attracts a large number of High Net Worth Individuals interested in boating and a luxury lifestyle. Working together with PIMEX we will showcase the event to our members and also showcase the Thailand Elite programme to the thousands of people from overseas who will visit PIMEX,” said Mr. Apisit Chuenchompoo, President, Thailand Privilege Card Co., Ltd.

Famed for its stunning in-water display of luxury boats – the biggest of any show in Asia – PIMEX 2015 will showcase 50 boats, of which 15 are over 20 metres, to a clientele of boating enthusiasts and aficionados of luxurious living from the regional wealth centres of Hong Kong and Singapore, as well as thousands of visitors from Europe.

“The quality of boats in-the-water and exhibitors in the Hall is, I believe, the best ever. There are 50 boats displayed as well as more than 120 brands represented with luxury motor brands Rolls-Royce, Aston Martin, BMW and Mini all exhibiting for the first time. They will be joined by the latest marine products and technology and luxury lifestyle offerings – a total of 80 exhibitors in all,” said Andy Dowden, PIMEX Show Director.

The traditional core of visitors from Hong Kong and Singapore has expanded over recent years on the back of strong visitor-marketing campaigns targeting Russia, China and Thai buyers.

“We have seen considerable growth in visitors from Europe in recent years, especially from Russia, and this has been mirrored by growth in the number of Thai visitors also. Our exhibitors range from luxury boats and cars to all manner of marine toys, gadgets and products, through to luxury real estate and more, and it is this mix of luxury and lifestyle exhibitors that attracts an increasingly cosmopolitan visitor demographic,” added Dowden.

While having a strong focus on leisure, be it through luxury boating, motoring, real estate and more, PIMEX is also attracting an ever-growing number of regional and international business travellers, in large part due to its ongoing partnership and support from the Thailand Convention & Exhibition Bureau (TCEB).

“PIMEX provides a unique platform for B2B and B2C business, attracting a lot of potential buyers from within Thailand and overseas each year. Home to the leading boat show in the region, PIMEX, Phuket is also the hub for marine leisure tourism and the wider marine industry, and TCEB are proud to support both PIMEX and Phuket Island”, commented Ms. Jaruwan Suwannasat, Director of Exhibitions & Events, Thailand Convention & Exhibition Bureau.

A four-day festival of everything marine and lifestyle, PIMEX shines the light on Thailand’s marine leisure tourism industry and the Island’s leading position as the marine hub of Asia, attracting a desirable demographic of High Net Worth Individuals and thousands from around the world to view the 3 Billion Baht offerings, ranging from uberluxe superyachts and multi-million dollar villas to day boats and dinghies, condominiums, marine accessories and products, and much more.

PIMEX is open Thursday 8th January to Saturday 10th January from 12:00 – 20:00, and on Sunday 11th January from 11:00 – 18:00. Entry is free.

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